The word odd tends to have a negative connotation, but all it really means is that the subject doesn’t fit the mold. We’re not Odd By Choice, because we intentionally choose to be odd. We’re Odd By Choice, because of our unconventional aesthetic, ideas, and tactics. We innovate & recreate to bring you great products inspired by our predecessors and everyday life. Our brand stems from the seemingly taboo concept of quality over quantity. With that being said, our products are intricately made and focused on.
Our objective is to provide products that make consumers feel special while using/wearing, and happy to own. We’ve set out to redefine streetwear culture, by incorporating styles from around the globe. This brand was made to encourage others to display their individuality. We strive to break barriers and fill the void in a business saturated with trends and greed.